Keynote Speaker

Keynote Speaker I

Prof. Tim Huh
University of British Columbia, Canada

Tim Huh is expert in operations management, supply chain management and dynamic pricing. He has worked with companies in the semiconductor industry, health care organizations, insurance companies, and manufacturing facilities both in Canada and the United States.  In particular, his work with semiconductor companies was on capacity expansion and configuration when both the production technology and demand for products are subject to high uncertainty.  He has conducted workshops on operational effectiveness for various audiences.  He is in several editorial boards for leading journals in operations management.  He received PhD from Cornell University.  He received multiple teaching awards.

Speech Title: Data Analytics: Application, Methodology and Issues.
Abstract: Data analytics is increasingly becoming an important part of decision making process in applications ranging from management, technology, policy analysis and sports. Key decisions that have been traditionally made by humans are now partly made or at least recommended by analytics platforms. We will discuss different types of analytics, and how they have emerged from and are related to traditional academic disciplines. Several examples will be discussed. We will also address social issues associated with the use of analytics such as privacy and technological determinism.

Keynote Speaker II

Prof. Tao Zeng
Wilfrid Laurier University, Canada

Dr. Tao Zeng is an associate professor with supervision status for Master and Ph.D. students at Lazaridis School of Business and Economics, Wilfrid Laurier University. She has many publications in academic journals including Canadian Journal of Administrative Sciences, Review of Accounting and Finance, Journal of Financial Economic Policy, Canadian Tax Journal, Asian Review of Accounting, etc. She is an Academic Editor of British Journal of Economics, Management & Trade.

Keynote Speech Title: Long-term performance of Canadian family firms
Abstract: Family firms consist of an important part of global economy. Canadian family firms are usually clustered into a business group – pyramid group. Unlike the U.S. listed firms, which are predominantly directly held by small shareholders, family firms in Canada belong to business groups, made up of clusters of listed and unlisted firms that hold controlling blocks of shares in each other. This study examines the long-term performance of Canadian family firms. Using Canadian listed companies for ten years between 2005 and 2014 and relying on many measures for firm performance and other firm characteristics, we find that, compare with other listed firms, family firms have higher performance and dividend payout, lower risk, higher leverage and high cost of capital, higher investment in inventory and intangible assets, but claim lower R&D expenses. However, there is no difference in tax reporting practices measured as effective tax rates. Overall, the results found in this study indicate that family firms generally perform better than the non-family firms over a long term.

Keynote Speaker III

Prof. Jacques Picard
Université du Québec à Montréal, Canada

Jacques Picard has been a marketing professor (regular or invited) since 1976 at different universities (H.E.C Montreal, McGill University, Université de Montreal, Bar Ilan University, Université Paris -Sorbonne…) He is now an honorary professor at Université du Québec à Montréal, and professor, academic director of the French speaking Campus at the Netanya Academic College. He got his PhD in 1977 from the Graduate School of Business at Columbia University of New York. Since then he has published more than 60 academic publications in the areas of International Marketing, Marketing research, Advertising, Logistics, Legal aspects of Marketing etc...Those publications are available upon requests. Prof. Picard has also been active in consulting to various companies and organizations, and member of various boards of directors.

Speech Title: Marketing Implications of the new global economy
Abstract: Many factors and predominantly the tremendous impact of the internet revolution have caused the globalization of markets to gain a totally new dimension in the last twenty years. This presentation will show that, in addition to vastly increased competition, marketing strategies have and must evolve. In particular, will be emphasized the tremendous increase in the potential of “niche marketing”, and the need for exporters to move their promotion policies from “Push” to “Pull” strategies.


Plenary Speaker

Assoc. Prof. Bixia Xu
Wilfried Laurier University, Canada

Dr. Xu obtains her Ph.D. from Concordia University in 2012. Her research interests are in the fields of R&D investments, stock valuation, corporate disclosure, corporate social responsibilities and information science. She has publications in number of journals including a couple of top journals such as Contemporary Accounting Research and Journal of Business Research. Her teaching focuses on financial accounting theory, advanced financial reporting and management accounting.

Speech Title: How firms use corporate social responsibility initiation as a tool to advertise for stakeholder attention
Abstract: This study examines the value implications of corporate social responsibility (CSR) and firm heterogeneity through the channel of stakeholder attention. We theorize and analyze the value creation process of CSR by mapping it to an intermediate effect and then a behavioural effect. With a comprehensive sample of 2,840 U.S. firms, we find CSR is a significant determinant of stakeholder attention to the CSR form, and the CSR intermediate effect is accumulative and generates a long-lasting impact on firm performance as well as firm overall financial health. The results also reveal that CSR creates higher values for B2C than B2B firms and for firms with a diversified operation than for those with a focused operation. Analysis from a clustering approach suggests that B2C firms with a diversified operation benefit the most from CSR, and the benefit is even greater if they operate in a less competitive environment and bear a lower level of resource constraints. Overall, this study contributes to the accounting literature by providing incremental knowledge that can help investors extract and interpret information embodied in CSR for valuation and risk assessment.

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